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"Who Does It Better? CLINTON OR TRUMP?" 5 Powerful Marketing Lessons From The 2016 Presidential Race Presidential Race.
Special Guests Are:
Beco Lichtman
Principal, B.L. Marketing
Tom McKenzie
Bassist
(Jazz. Standards. Pop)
Who's better at marketing - Clinton or Trump? The 2016 Presidential Race is one of the most contentious in recent US history,
ane the world is watching. Some argue that the better marketer will prevail, not the best candidate.
Beco will lead a discussion about the most powerful marketing lessons we can learn
from both Presidential campaigns. Don't miss this lively discussion.
Beco Lichtman is Principal of BL
Marketing, a Paris-based marketing company for brands in beauty &
fashion,
His career began
in beauty
and fashion, working in New York and Washington DC,meeting your
customers After living for
nearly seven years
in Madrid, London and Paris, Beco went on to earn an MBA and then to be
With 20
years of experience in the
industry, Beco is the foremost expert in marketing lifestyle
brands. Beco
offers an inspiring perspective
on how to capture the heart, and the wallet, of your customer. He laces
his insights will real stories and much
humor;
food & beverage and travel & hospitality.
and
making an emotional connection with the people driven by trends in the
lifestyle sector.
This early experience in contact with people who enjoy
luxury, helped Beco develop his insight and instincts for
what moves people to
buy with these brands.
an
adjunct professor of marketing, educating the next generation of
business
leaders.
He is an inspiring speaker and educator; he uses his empathy,
his understanding of human emotion,
to stir in people a drive to succeed.
Beco’s intelligent and detailed grasp of marketing theory,
mixed with his
in-house experience, makes his insight sharp and unique.
He
connects emotionally with your clients, draws them in to love your
brand, to be
part of your culture and then to
drive up your profits. He is an
educator, an inspirer, a marketer, who understands the desires and
intentions
of your customers,
which converts prospects to sales.
With his
experience in speaking, Beco continually shapes his message to
represent the
best of what he knows.
his audience will leave with a sense that they know what they need to
do
to impact on your company or personal brand.
Please visit: www.becolichtman.com
TOM MCKENZIE
She is called by many names and her function in any musical ensemble is
to, "basically", lay down the groove:
provide the bottom (base) of the
harmony and rhythm.
But, her melodic range is broad, and she can sing you to tears as well
as make you feel that thump in your rump."
churches, theatres, concerts, festivals,
recording studios. He has also been a street musician.
He has worked in
the US, Europe Africa and the Caribbean.
Address: At a fun new venue - a French Bistro in the Marais
just behind BHV at the metro Hotel de Ville (ligne 1). GREAT FRENCH
FOOD.
Address
details with
the reservation.
It's
€25.00 (EXACT CHANGE) for a fun dinner. NEW FORMULA: Dinner is two
courses and includes a glass of wine or a beverage.
All additional
beverages must be
ordered from and paid for directly to the bistro.
A fun dinner, a great topic,
meeting and networking with, fun, new international people.
Mark Your Calendar.
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